For freelancers and small web agencies

Find the right prospects. Prove their need. Win the conversation.

FormOp discovers local businesses, analyzes their websites, and prepares the evidence, call script, and mini-audit that make your approach genuinely specific.

Join the pilot See how it works
  • Human control
  • Small volumes
  • No automated sending
Campaign · Santo DomingoDemo
Construction · DRPriority prospects
10 to review
250Discovered
250Pre-scanned
100Qualified
10Selected
91
Clima NorteCTA hidden on mobile
Script ready
86
Taller RobleQuote request is too long
Review needed
82
Casa VerdeSlow page on mobile networks
Audit approved

Why now? The form blocks the highest-intent action: requesting an estimate.

DiscoverPre-scanPrioritizePrepare evidence

A better list starts with a better reason

Stop prospecting with a list. Arrive with a point of view.

FormOp connects what you know how to sell with a need the prospect can see. Your first conversation starts with a concrete observation, not a generic message.

Random prospecting

A contact without context

You do not know the real need, the right angle, or why this company should listen to you now.

FormOp qualification

An opportunity you can explain

The need, evidence, relevant service, and call angle are brought together before you decide to contact anyone.

From market to first call

Everything you need to prepare ten strong conversations.

The MVP focuses on the loop that matters: discover, qualify, prove, and help you personally approach the most credible opportunities.

01

Targeted local discovery

Define a country, region, sector, and the services you sell. FormOp builds a useful list without turning prospecting into a race for volume.

02

A sales-focused pre-scan

Availability, mobile experience, performance, CTAs, forms, and commercial signals: the first pass looks for a credible reason to go further.

03

A score you can defend

Each score connects severity, website value, likely capacity, accessibility, and fit with your services — including its uncertainties.

04

Personalized evidence and script

A precise observation, an annotated screenshot, a relevant service, a short script, and likely objections: you know why you are calling.

05

Mini-audit after consent

The deliverable fits on one page and stays ready for manual sending only after the prospect has accepted the channel and purpose.

06

Simple, responsible follow-up

Record the call, refusal, reminder, permitted channel, and sales progress. An objection blocks any new outreach.

Three steps, one human decision every time

The machine prepares. You stay in control.

FormOp reduces research and preparation. It does not replace your judgment or your client relationships.

  1. 01

    Define your territory

    Choose the region, sector, and your services.

    Define an enabled market, a precise vertical, the type of company you want, and a prospect limit.

  2. 02

    Let FormOp sort

    Discover, pre-scan, and understand the ranking.

    The system filters companies, detects sellable problems, and explains why one prospect ranks above another.

  3. 03

    Reach out personally

    Review the evidence, call, then ask for consent.

    You validate the prospect and script, make the call yourself, and send the mini-audit only after explicit permission.

Relevance before volume

Prospecting designed to stay human.

FormOp prepares a handful of verifiable approaches and gives you the information needed to decide. It does not launch cold campaigns for you.

  • 01
    Review before contact

    Every prospect, piece of evidence, and script passes through your review.

  • 02
    Permission by channel

    Consent for the audit is separate from permission to follow up.

  • 03
    Refusal respected

    A recorded objection prevents new outreach.

Ready for your reviewProspect 03 / 10
TR
Taller RobleCarpentry · Santiago
86
Primary evidence

The form requires nine fields before someone can request an estimate.

Proposed opening

“I tried your estimate request on mobile and noticed a step that may discourage inquiries…”

SkipApprove script →
Demonstration — no action is sent.

Founding pilot · limited access

Help us prove that better signals create better conversations.

We are preparing the first pilot with a few freelancers and small agencies. Every request will be reviewed manually; no instant access or final pricing is promised at this stage.

Submit my request Already have access? Sign in to the dashboard →

Frequently asked questions

What FormOp does. And what it does not do.

The pilot is intentionally narrow: a precise target, low volume, and human decisions before every approach.

01How does FormOp find companies?

You define a region, sector, and your services. FormOp queries a local business data source, then normalizes, deduplicates, and filters the results before analysis.

02What does the pre-scan check?

The MVP examines one page: availability, HTTPS, metadata, mobile viewport, technology, basic performance, CTAs, contact details, forms, and obvious rendering problems.

03Why is the score explainable?

The ranking is not based on a simple technical score. It connects the observed problem to its commercial value, the company’s likely capacity, access to the decision-maker, and the services you sell.

04Does FormOp contact prospects automatically?

No. You review every prospect and script, then make the call yourself. V1 includes no automatic dialer, robocalls, or cold WhatsApp sending.

05When can the mini-audit be sent?

After the prospect clearly agrees to the channel and purpose. In V1, you send it manually outside FormOp and record the permission received.

06Who is the pilot for?

Freelance developers, studios, and small web agencies that sell websites, redesigns, performance, technical SEO, or maintenance and are willing to call a small number of qualified prospects.